Lymphoma Research Foundation’s Premier Light it Red for Lymphoma Initiative Expected to Reach Millions during Blood Cancer Awareness Month
The Lymphoma Research Foundation (LRF) announced its annual international Light it Red for Lymphoma awareness initiative. Since 2011, the Foundation has led the charge for the lymphoma community during September, recognized each year by the United States Congress as Blood Cancer Awareness Month (BCAM), with Light it Red for Lymphoma by partnering with national and international landmarks, communities, and individuals to raise funds and awareness for the disease.
Capped by World Lymphoma Awareness Day (WALD) on Sept. 15, Light it Red for Lymphoma is designed to garner awareness and provide hope to those touched by this disease by encouraging not only buildings, landmarks and businesses to light red, but also individuals to dress in red and support BCAM on social media during the month of September. In addition to the Light it Red for Lymphoma initiative, this year, the Lymphoma Research Foundation will further seek to raise funds and awareness during Blood Cancer Awareness Month by hosting a series of education events, Team LRF events including the Annual Lymphoma Research Ride in Barnesville, Md. On Sept. 22, and ticketed events such as the 2019 Annual Gala on Sept. 26 in New York, N.Y., all in support of LRF’s mission during BCAM.
In direct partnership with the Lymphoma Research Foundation, nearly 100 national and international buildings and landmarks will participate in this year’s Light it Red for Lymphoma initiative, including international partners Bell Tower in Perth, Australia; CN Tower in Ontario, Canada; National Concert Hall in Dublin, Ireland; national partners Helmsley Building in New York, N.Y.; Los Angeles International Airport (LAX) in Los Angeles, Calif.; Wrigley Building in Chicago, Ill.; Parthenon in Nashville, Tenn.; and more. For a full list of committed Lighting Partners, please visit lymphoma.org/lightitred.
“The first step in eradicating a disease like lymphoma is raising awareness on behalf of all those affected by this type of blood cancer,” said Meghan Gutierrez, LRF Chief Executive Officer. “Each year, we at the Lymphoma Research Foundation are honored to convene these wonderful lighting partners from around the world in this truly global show of support for the lymphoma community, with the hope of raising awareness for all those touched by this disease.”
In addition to the awareness that LRF hopes to generate through these high-visibility shows of support, the Foundation is also encouraging businesses, and individuals to get involved in the Light it Red for Lymphoma initiative in their own businesses, homes, local community and online. For information and suggestions on how to Light it Red, visit lymphoma.org/howtolir.